I'm a Berlin-based graphic designer and art director for objects, stories and spaces. I develop creative and strategic, holistic solutions that are clear and clean. Our world and times are complex enough – design should not add to that, but rather simplify and thus create understanding, excitement and engagement. Not limited to a specific medium as communication happens all around us 24/7, I focus on branding, websites, magazines and books, art and creative direction. Together with a broad network of thinkers, photographers, artists, illustrators and writers I approach each project content-first while design creates context. Therefore I lead the process from early conception to print or production in 2D, 3D and beyond – for businesses, brands and nice people in culture and commerce.
From now on setting new standards in sustainable and systemic design with my co-founded studio NEW STANDARD S.
Currently writing a book on the responsibility and potential of design to design for change.
Besides and after my Master studies at University of Applied Arts Vienna I worked at design studios and advertising agencies such as FIELD, Sunst Studio, Atttd, socialrise, 101, CeeCee Creative, seite zwei, We Make, edenspiekermann and Jung von Matt/Donau. Past and ongoing as well as freelance clients include Adidas, Audi, Austrian Cultural Forum, Axel Springer Verlag, Berlin Art Week, Bottega Veneta, Carhartt, Caritas Austria, Clubcommission Berlin, Converse, Die Welt, Fila, Fujifilm, Gestalten, Kerber Verlag, Montenegro Pavilion Venice 2019, MQ Vienna, Nilufar Gallery, Nike, P448, PS120, Santoni, Staatliche Museen zu Berlin, Ucon Acrobatics, University of Applied Arts Vienna, Vienna Tourist Board, XC Hua Gallery, Zalando and many more. Ongoing and self-initiated side projects are /100, ENTKUNSTUNG, POOL publishing, STILL Magazine and Wunder Journal. Featured on It's Nice That, AIGA Eye on Design, The Design Kids, The Brand Identity and talked at designforum Vienna, mumok Vienna, Forward Festival Vienna and typografische gesellschaft münchen. Awarded by Creativ Club Austria, ADC Germany, D&AD, Joseph-Binder-Preis, 100 Beste Plakate and many more.
Available for new projects, lectures and workshops.
Full portfolio upon request.
Instagram.
mail@maximilianmauracher.com, max@newstandard.studio
+49 176 30172345
